Tag Archives: U2

Why U2’s Fight for Our Attention Matters

It’s hard to imagine that the band that has spent the better part of the last three decades as the “world’s greatest band,” would have trouble getting attention.  Yet, after their critically acclaimed, but relatively modestly selling 2009 release No Line on the Horizon failed to capture the public’s imagination, U2 spent much of the intervening five years trying to figure out how to remain relevant to today’s music audience.  The end result was the fresh-faced collection of musings on their own personal and musical roots in Songs of Innocence, which they boldly gave away for free to nearly 500 million iTunes subscribers.

The question remains, nearly two months later, was it enough?

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